I’m Lisa Brouwer

After 20 years of sales and leadership experience in corporate America, I traded my high heels for Harley boots and my briefcase for saddlebags. I now travel a different highway: empowering others to discover their own road, roll on the throttle of their lives, and kick their potential into high gear.

I’m a woman of faith, wife and mother, speaker, and coach. I know what it means to work hard and juggle a busy life. Over the years, I’ve learned to set priorities, find my passion, and create what success means to me. I invite you to come along for the ride!

My Work

My expertise is speaking to business people and organizational leaders about tapping into their power, listening to their inner rumble, and shifting into 6th gear.  I believe we do these things in both our personal lives and our professional lives.

I also enjoy working directly with commission-based sales people and entrepreneurs. By using tools and resources I use myself, I help them clarify where they are going with their business and we map out a route to get there.

Advancing the motorcycling industry and teaching people to ride motorcycles safely is important to me. On weekends, you’ll find me working as a RiderCoach for the Motorcycle Safety Foundation.

My Family

My husband, Randy, and I have been married for twenty years. We’ve been blessed with two children, Dalton and Lauren. We live in Sioux Falls, SD along with our 100-pound yellow lab, Milo. Like everyone else, we have busy lives!

Depending on the season, you’ll find me cheering my children on at baseball, cross-country, basketball, gymnastics, and volleyball. We find time to ride motorcycles together as a family as well.

Because making a difference is also important, I volunteer in my church and community.

My Bike

I grabbed life by the bars in 1997 when I purchased my first motorcycle, a 1996 1200 Custom Sportster. Even though I loved the quickness of this motorcycle, I longed for the challenge of riding a larger bike. I quickly traded into a 1996 Heritage Softail. After 10 years of riding ‘Gydyup’, I wanted something more comfortable for a longer ride. My current love affair is with a 2007 Street Glide aptly named ‘Smokin’.